Value proposition, an old concept, is taking on new significance in today s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for concepts that started through the product cycle; this can no longer be tolerated. This new book on value propositions outlines a systematic approach to making an early evaluation of potential.
H. James Harrington, Brett Trusko Maximizing Value Propositions to Increase Project Success Rates (The Little Big Book Series) free
Maximizing Value Propositions to Increase Project Success Rates (The Little Big Book Series) book series pdf
download Maximizing Value Propositions to Increase Project Success Rates (The Little Big Book Series) pdf free
H. James Harrington, Brett Trusko ebooks downloads
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